Economic Awareness: Fashion

Style is infinite — a collection of endless patterns, colors and textures. Fashion never fails; beauty never hesitates. Trends come with alarming speed and never dare to pause. But even their persistence isn’t enough to counter the world’s economy: money is wavering; markets are tumbling; and fewer individuals are willing to purchase what they can’t truly afford. Functionality is stealing all thoughts, and no dollars can be spared for design. Bargains are instead craved. Expensive fabrics are ignored. It’s become a search for practicality and clothing is considered an annoyance (rather than a joy).

Such a mentality must end — and international designers are trying to offer far kinder alternatives.

The 2011 season is to be marked by natural fibers and universal silhouettes. All trends are to be shaped to styles that will appeal to the masses, rather than just the couture fiends; and individuals can expect true usage from their purchases. The runways of Paris, Milan and London are being filled with efficiency: a stark difference to their usual theatrics. And the spring collections revealed during 2010’s Fashion Week (which was held just before the turn of the year) offered hope for a savings hungry public.

Easy fibers (like denim and cotton) were shown — promising wearability for all. Flattering cuts were offered — ensuring that individuals could favor these styles for years, rather than wasting their pennies on trends that would fade within mere months. And streamlined apparel played a key role in the collections of such designers as Elie Tahari, Stella McCartney and Diesel Black Gold. Their brands were formed of pieces that could be recognized by all, with an emphasis on tunics, skirts and jackets: pieces that any mother on the go could choose.

The economy is not as strong as it once was. Markets are still trying to regain their potency. International designers are taming their avant-garde sensibilities to the times, however, and are providing styles that will appeal to all: even those on tight budgets. The trend is common sense and that will allow 2011 to be a happy year for all fashion fans.